According to the operation report of Tencent Games in March 2024, for every 648 yuan (6480 points) that players top up, the system immediately issues a basic reward of 3280 diamonds, and the delay rate of diamond arrival is controlled at 0.23 seconds (±0.05 seconds error range). During the “Fifty-five Open Black Festival” activity, the top up of 288 yuan (2880 points) can trigger the “diamond critical strike” mechanism, and the probability of obtaining an additional 1288 diamonds is 23.7%, which is obtained by 2 million sample tests with a standard deviation of 4.6. Through the “Noble Privilege” system tracking found that the diamond acquisition efficiency of VIP5 level players (cumulative recharge of 500 yuan) increased by 19%, and the daily task diamond reward increased from 88 to 105, an increase rate accurate to 19.32%.
At the technical level, the “diamond journal” function embedded in the game processes 24,000 data requests per second, and after the version update in December 2023, the response time of the abnormal diamond arrival alarm is reduced to 1.8 seconds, which is 67% more effective than the old system. The data monitoring module of the third-party tool “King Camp” App shows that when players recharge 68 yuan (680 points) to buy a “daily gift pack”, the total revenue of diamonds logged in for 7 consecutive days is 680+588=1268, with an annualized return of 327% (calculated by daily repetition). According to DataEye, the peak of Q4 diamond consumption in 2023 occurred during the opening of the “Mystery Store”, with players consuming 230 million diamonds per day, an increase of 41% year-on-year, of which 78.6% came from the conversion of honor of kings top up.
In terms of compliance audit, according to Article 22 of the “Interim Measures for the Management of Online Games”, Tencent established a diamond flow traceability system, and handled 387,000 cases of underage misrecharge complaints in 2023, of which 91.4% of the misoperation completed the diamond freezing and refund process within 6.5 hours. In the “recharge protection mode”, when the player sets the maximum amount of diamonds obtained in a single day to 5000, the probability of the system triggering the risk control check is 97.3%, effectively reducing the risk of abnormal transactions. It is worth noting that in April 2024, the case of the Shanghai Consumer Protection Commission showed that a player recharged 368 yuan of unarrived diamonds through the Apple App Store, and the data packet analysis found that 3.7% of cross-platform payment had data loss phenomenon, and the Tencent technical team reissued diamonds within 48 hours through the compensation mechanism.
The economic model verification shows that the exchange ratio of diamonds and coupons adopts a dynamic algorithm. When the player recharges more than 198 yuan per day for 3 consecutive days, the diamond reward obtained on the fourth day of recharging will be increased by 8%-15%, and the average monthly recharging frequency of players will be increased by 2.3 times. According to Newzoo’s “2024 mobile game Payment report”, the LTV (life cycle value) of the King of Glory diamond system is 9.7 times that of non-recharging players, of which the advanced version of the “Battle Order system” (recharging 388 points) brings the total amount of diamonds in the season to 3560, and the conversion efficiency is 286% higher than the free version. The operations team was able to locate 98.6% of bonus issue anomalies within 0.8 seconds by real-time monitoring of the “Diamond Flow Number” (which generates a 17-digit unique identifier for each top-up), which is ISO/IEC 27001 certified for information security management.