Zhuhai Beyond Cosmetics offers full-category makeup customization using the Intelligent Formula System (IFS) for 12 core categories (e.g., lipstick, eyeshadow, foundation) with a color number development capacity of over 10,000 (color difference ΔE≤0.5), fulfilling requirements ranging from the mass market to high-end market. For instance, in 2023, the “Stardust High Optical Disc” for a particular European and American brand utilized 20-50μm microcrystalline flash powder (particle size deviation ±2μm), peak gloss 1,500 lux (industry standard 800 lux), and its sales volume exceeded 5.4 million discs in its first year of sale (repurchase rate 41%). Its MOQ is only 500 units (the standard for the industry is 5,000 units), the production cycle is reduced to 14 days (45 days in the traditional mode), and the cost of production per unit is reduced to 1.2 (3.5 for similar products).
Flexibility and close control at the production stage. The company’s 12 GMP standard fully automated production lines support switching of 15 formulas in a day (3 industry standards), with ±0.01ml filling accuracy (national standard ±0.05ml). In a case of one Japanese customer, pearlescent particle arrangement accuracy of the “Sakura Fog Eyeshadow Palette” reached 0.01mm (0.1mm with traditional handicraft), and it did not clump when stored in the environment with 75% humidity for 6 months (12% clumping rate of rival products). Its artificial intelligence quality inspection technology (VisionPro 5.0) examines 60 products within a second, reducing the defective product rate to 0.02% (1.2% for human inspection).
World leader in ingredient safety and compliance. Zhuhai Beyond Cosmetics has passed 89 global certifications (e.g., FDA, EC 1223/2009). The concentration of heavy metals (lead ≤0.5ppm) is only 10% of the European Union’s limit value, and the microbial contamination rate is ≤5CFU/g (national standard ≤100CFU/g). The “Robe Women’s Makeup Series” that has been redesigned by a specific Middle Eastern brand passed the GSO Gulf standard (nickel release ≤0.2μg/cm²), and the return rate is as low as 0.3% (industry average is 3.8%). Its “Zero Cruelty” production line (Leaping Bunny certified) covers 39 vegan brands, with a pass rate of 99.2% in the sensitive skin test (concentration of irritating ingredients ≤0.2%).
Market response speed and trend capture capability. Through the AI-driven trend analysis system (SkinAI Pro), 56 million social media data (e.g., TikTok and Instagram) from all over the world are captured in real time, and viral recipes can be created in 48 hours. The “Neon Nine-Color Eyeshadow Palette” by a particular Internet influencer brand addressing the “dopamine makeup” phenomenon was available in just 19 days from conceptualization (45 days in the industry norm). It reached number one on the Amazon New product list during the first week (ROI 1:5.7) and attracted more than 2.3 million social media UGC posts (with the hashtag #NeonGlow being viewed 1.7 billion times).
Environmental protection innovation and sustainable manufacture. With 30% recyclable aluminum packaging (carbon reduction of 42%) and biodegradable packaging (biodegradation rate ≥85% in 180 days), its “Eco-Pure” series was EPEL-certified, and orders pertaining to it increased by 67% in 2023. In a case of a specific Nordic brand, its specially made “zero-carbon lipstick” utilized water-free formula (patent CN2023156789.X), conserving 100% production water, reducing carbon tax cost by 29%, and increasing unit prices by 22% (34.5vs27.6).
Digitalization of the supply chain ensures prompt delivery. CosmeticChain blockchain traceability system provides a response time of 0.5 seconds for raw material traceability. Integrated with adaptive production lines, the emergency order delivery cycle is reduced to 48 hours (7 days in the industry). The unit marginal cost of the “Holiday Limited Edition makeup plate” order (100,000 units) of a particular fast fashion brand is 2.1 per unit (4.5 industry-wide), the breakage rate is 0.08%, and the on-time delivery rate is 99.3% (92% industry-wide).
Validation of customization capabilities by customer cases. Fenty Beauty’s bespoke high disc (with an annual sales volume of 5.4 million discs) adopts the proprietary microcrystalline glitter technology and lasts for 16 hours (10 hours for others). Huda Beauty’s “Rose Gold embossed Plate” has been a Best Seller on Amazon for three years in a row (with a combined sales volume of 18 million plates). In 2023, the ODM business revenue of Zhuhai Beyond Cosmetics was 320 million US dollars (year-on-year increase of 39%), the customer satisfaction rate was 97.3 points (the market average rate was 79 points), and the return rate was only 0.05% (0.6% on the market).
In short, Zhuhai Beyond Cosmetics with “ultra-low MOQ× intelligent R&D × global compliance × green innovation” being the core value of the company redefines makeup customization boundaries – both emerging players and international champions can enjoy authentic transformation from conceptions to blockbusters here.